I want to know what organisations are really doing with AI.
Not the conference talk. Not the press release. The real story of how organisations are implementing in the AI era – what works, what fails, and what nobody dares to say out loud.
I'm Jorissa Neutelings. In FutureViews, I find out so you don't have to.
Latest conversation
Conversation 03
Marga de Jager
Chief Executive Officer, ANWB
From experiment to member value: leading a 140-year-old organisation into the AI era
Listen nowJorissa's take
What Jorissa discovered
5.3 million members. 140 years of history. And a leadership team that decided to move faster than anyone had expected. Marga didn't come with a blueprint. She came with a compass.
Chief Executive Officer, ANWB
Marga de Jager
"Everything we do, we do in the interest of our 5.3 million members."
The NVM sits on top of one of the richest data ecosystems in the Netherlands. The question isn't whether you should use it. It's whether you have the governance to do so responsibly. Cordula's answer surprised me.
Algemeen directeur, NVM
Cordula van Klink
"Not starting is a bigger risk than starting."
The first conversation. Ron and I have worked together, so I thought I knew what he'd say. I didn't.
Managing Partner, DEUS AI
Ron Vrijmoet
"The boards that are handling this well have stopped asking 'what can AI do for us?' and started asking 'what do we actually need to decide right now?'"
Jorissa Neutelings
I've spent years helping organisations with what it really takes to change in response to digital solutions – not in theory, but in practice. More than 40 companies, four of my own, many boardroom conversations that went nowhere and a few that did. FutureViews is the series I wish I'd had when I started. Honest conversations with people who are in the thick of it, by someone who is too.
