I've guided digital transformations at more than 40 organisations and built four companies of my own. I give guest lectures at institutions including the University of Amsterdam. I've sat in enough strategy sessions to know that the gap between what leaders say in public and what they're actually wrestling with is enormous.
AI has widened that gap. The pressure to take a position, say the right things, show that you're ahead of the curve – it's intense. And underneath that lie real questions that aren't being answered. About governance. About pace. About what you actually need to decide right now and when. And, how does AI actually work?
I started FutureViews because I wanted honest conversations. No polished stories. I want to sit down with people who are working on this inside real organisations, with real stakes, and find out what they've learned. Not from a technology angle, but from the perspective of leadership and operations.
In every conversation I go somewhere, talk to someone, and come back with a picture. Sometimes it confirms what I thought. More often it doesn't.
That's the whole point. And you're listening along with me.
What is FutureViews?
FutureViews is a series of in-depth conversations with executives, strategists and decision-makers who are figuring out right now what AI means for their organisations.
Not in theory. In practice.
The format is deliberately unhurried. No panel discussions, no pitches, no keynote framing. Just a real conversation: follow-up questions, honest disagreements, and the details that only surface when you take the time and really listen.
Each conversation includes a short personal reflection from me – what stood out, what shifted in my thinking, what I'm still turning over.
The collaboration
FutureViews is a joint initiative by Jorissa Neutelings and DEUS AI.
DEUS AI works with organisations across sectors to build AI capability that is purposeful, controlled and genuinely transformative. We developed this series together because we believe that how leaders think about AI matters just as much as the technology itself.